Down to Business: The First 10 Steps to Entrepreneurship for Women

Clara Villarosa

Penguin (Penguin Random House)

Down to Business: The First 10 Steps to Entrepreneurship for Women

At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry. expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on: ?How to develop realistic business ideas by researching the industry ?Analyzing a competitor's marketing approach and attracting your ideal customer ? Accumulating the start-up funds you need, from recruiting investors to using loans wisely ?Scouting the ideal location ? Creating a sound business plan-and beyond-with a simple, step-by-step strategy Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, will get you motivated to dust off your dream and get your plan into action. At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry. expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on: ?How to develop realistic business ideas by researching the industry ?Analyzing a competitor's marketing approach and attracting your ideal customer ? Accumulating the start-up funds you need, from recruiting investors to using loans wisely ?Scouting the ideal location ? Creating a sound business plan-and beyond-with a simple, step-by-step strategy Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, will get you motivated to dust off your dream and get your plan into action.

Creation date: 2015-03-05

256 Pages

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Restricted to Sub-Saharan Africa (Except South Africa)

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